Job description
1. Devise a detailed digital marketing strategy for the organization which reflects the goals of the organization
2. Devising innovative digital marketing campaigns that feed into the organization’s overarching marketing strategy
3. Implementing strategies to drive traffic to the organization’s website, including SEO and PPC
4. Devise social media strategy specific to every platform
5. Create an email marketing strategy, precisely a drip marketing strategy
6. Manage and build an email database
7. Researching the competitors, both on-site and off-site.
8. Performing keyword research for content
9. Developing and implementing link-building strategies.
10. Measuring the ROI and success of the website.
Qualifications & Skills Required
1. Proven experience in various aspects of digital marketing such as SEO, SMO, Google Ads, Email marketing, Content marketing, inbound methodologies, etc.
2. Advanced analytical skills
3. Good technical knowledge of web development and technical SEO
4. Knowledge of social media platforms
5. Extensive knowledge of Google ads and Google Analytics
6. Good knowledge of Email Software such as SendGrid, MailChimp, etc
7. Strong track record implementing successful digital marketing campaigns